Client
City of Parramatta
Sydney
Key Achievements
Key Services
Social Return on Investment (SROI) | Training and capability building (people and culture)
In 2019, Think Impact was engaged by the City of Parramatta and Western Sydney Local Health District (WSLHD) to conduct an SROI study to understand the social and economic value created by the parks and sports fields provided and maintained by Council. To our knowledge, this SROI is the first undertaken in Australia to value the social change created by public green space.
The Valuing our green spaces study tells a unique story about the social impact of parks and sports fields and helps demonstrate why preserving these valuable local assets is so important to community wellbeing.
The City of Parramatta provides around 350 beautiful and diverse parks and sportsgrounds for residents, visitors and workers to enjoy. With the population expected to reach nearly 400,000 people by 2036, there will be increased pressure on existing parks, sportsgrounds and other open spaces in the City of Parramatta.
The value created by City of Parramatta’s parks and sportsgrounds was determined based on site evaluations of two sportsgrounds (Max Ruddock Reserve and Robin Thomas Reserve) and three parks (Jubilee Park, West Epping Park and Ray Park). The findings of these site-based SROI studies were then used to scale the results across all 33 sportsgrounds and 124 local and district parks in City of Parramatta.
As part of the data collection phase of the SROI evaluation, Council staff and WSLHD staff conducted 12 in-depth interviews with key stakeholders, including representatives of clubs using the parks or sportsgrounds, local schools using sportsgrounds and local businesses. Community members were also engaged, with 824 surveys completed in person and through City of Parramatta’s ‘Our City Your Say’ panel. The findings of these site-based SROI studies were then used to scale the results across all 33 sportsgrounds and 124 local and district parks in City of Parramatta.
The evaluation found that for every dollar invested in parks and sportsgrounds, $10 of social value is experienced by parks and sportsground users and other stakeholders over a year.
For sportsgrounds alone, for every dollar invested, $38 of social value is experienced by sportsground users and other stakeholders over a year.
For parks alone, for every dollar invested, $7 of social value is experienced by parks users and other stakeholders over a year.
The SROI found that visitors to parks and sportsgrounds experience nine outcomes that were realised, monetised and included in the SROI model:
Download the full report here.
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