An increasing number of organisations across the globe are committing to making their operations sustainable and contributing to building a better society. A key platform for communicating sustainability performance and impacts – whether positive or negative – is a sustainability report.
The purpose of sustainability reporting is to answer the question whether present practice can persist – that is, continue to build more value than it destroys. A ‘good’ report will actually measure progress toward achieving (and ultimately surpassing) sustainability.
At Think Impact, we believe that the value of a sustainability report isn’t limited to the report itself. Reporting for reporting’s sake is a lost opportunity. Instead, the process towards ‘good’ reporting should be seen and valued as a learning trajectory. Systematic sustainability reporting helps organisations to measure the impacts it causes or experiences, set goals, and manage and communicate change. It provides opportunities to advance the management and performance towards sustainable outcomes and benefit business functions at the same time. What you learn along the way is as valuable as the end product.
A criticism often levelled at sustainability reporting is that reports get published and then largely forgotten. In response to this argument, sustainability reporting is evolving. The traditional sustainability report was a hard copy printed report, but modern reports have progressed to adopt more sophisticated and user friendly models. They may still be a hard copy printed report; or an interactive website, a downloadable pdf, comprise a series of podcasts or even take the form of a documentary. The mechanism used to communicate the information will depend on the organisation and its stakeholder audience.
Think Impact can help you to rigorously measure and compellingly communicate your sustainability management and performance to your audience. We bring together the rigour required by leading sustainability reporting frameworks with innovative communication mechanisms such as documentary film making. This will enable your report to be easily and often accessed by your stakeholders, whilst still reflecting the characteristics of a ‘good’ report.Share This: